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Have you ever circled a block 3 times looking for a business that just doesn’t seem to be there? Or had to wade your way through bad weather to buy something? We all have. But when that business is your business, you are also concerned about the possibility of putting your customers and employees in danger, not to mention the potential liability of an actual accident. You also don’t want to miss customers that get frustrated because they can’t find your business.

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Better Homes and Gardens Entrance AwningBusiness owners spend a tremendous amount of energy and time on the interior design of a retail location.  But, that’s not the first thing a customer sees. Actually, the customer’s first impression of your location is the exterior. Is it easily visible from the street? Is it clean? Does it look comfortable (i.e. sheltered during a rainy day, shady on a sunny day, clear of debris)?  You’re making a first impression on every person who passes your front door, not just the ones who cross your threshold.

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